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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Do firms always benefit from the presence of active customers?
Laussel, Didier - In: Applied economics 55 (2023) 20, pp. 2292-2307
Persistent link: https://www.econbiz.de/10014294919
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Brand names, ignorance, and quality guaranteeing premiums
Lott, John R. - In: Applied economics 20 (1988) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10001047165
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Engaging the consumer : the science and art of the value creation process
Higgins, E. Tory; Scholer, Abigail A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10003860419
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Rethinking Regulatory Engagement Theory
Pham, Michel T.; Avnet, Tamar - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
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Knowing your customer better : the strength of a self-regulatory value approach
Förster, Jens - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 124-128
Persistent link: https://www.econbiz.de/10003860431
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The function of value in self-regulation
Fishbach, Ayelet - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 129-133
Persistent link: https://www.econbiz.de/10003860433
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Exploring the complexities of value creation : the role of engagement strenght
Scholer, Abigail A.; Higgins, E. Tory - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 137-143
Persistent link: https://www.econbiz.de/10003860489