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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Advertising as special service provision under non-price vertical restraints : exclusive territories in beer distribution
Mixon, Franklin G. - In: Applied economics 28 (1996) 4, pp. 433-439
Persistent link: https://www.econbiz.de/10001197851
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A model of advertising with application to the German automobile industry
Mariel, Petr; Sandonís, Joel - In: Applied economics 36 (2004) 1, pp. 83-92
Persistent link: https://www.econbiz.de/10001899108
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An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis; Escobar, Octavio; Rousset, Xavier - In: Applied economics 51 (2019) 52, pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
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Advertising, new product profit expectations, and the firm's R&D investment decisions
Hula, David G. - In: Applied economics 20 (1988) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10001047255
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The effects of advertising on resale price maintenance
Chen, Miao-ling; Chen, Guan-ru - In: Applied economics 39 (2007) 4/6, pp. 453-459
Persistent link: https://www.econbiz.de/10003461747
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Advertising in demand systems : testing a Galbraithian hypothesis
Duffy, Martyn H. - In: Applied economics 23 (1991) 3, pp. 485-496
Persistent link: https://www.econbiz.de/10001126372
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Empirical modelling of the aggregation error in the representative consumer model
Sarmiento, Camilo; Just, Richard E. - In: Applied economics 37 (2005) 10, pp. 1163-1175
Persistent link: https://www.econbiz.de/10002920568
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Effects of consumer preferences on the convergence of mobile telecommunications devices
Kim, Yeonbae; Lee, Jeong-dong; Koh, Daeyoung - In: Applied economics 37 (2005) 7, pp. 817-826
Persistent link: https://www.econbiz.de/10002759637
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Trade in imperfectly competitive industries : the role of market size and consumer preferences
Devadoss, Stephen; Lanclos, Kent - In: Applied economics 32 (2000) 9, pp. 1189-1200
Persistent link: https://www.econbiz.de/10001496853