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Advertising as special service provision under non-price vertical restraints : exclusive territories in beer distribution
Mixon, Franklin G. - In: Applied economics 28 (1996) 4, pp. 433-439
Persistent link: https://www.econbiz.de/10001197851
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The US National Tobacco Settlement : the effects of advertising and price changes on cigarette consumption
Keeler, Theodore E.; Hu, Teh-wei; Ong, Michael; Sung, … - In: Applied economics 36 (2004) 15, pp. 1623-1629
Persistent link: https://www.econbiz.de/10002158987
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Measuring and testing advertising-induced rotation in the demand curve
Zheng, Yuqing; Kinnucan, Henry W.; Kaiser, Harry M. - In: Applied economics 42 (2010) 13/15, pp. 1601-1614
Persistent link: https://www.econbiz.de/10008737432
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Advertising in demand systems : testing a Galbraithian hypothesis
Duffy, Martyn H. - In: Applied economics 23 (1991) 3, pp. 485-496
Persistent link: https://www.econbiz.de/10001126372
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Advertising, new product profit expectations, and the firm's R&D investment decisions
Hula, David G. - In: Applied economics 20 (1988) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10001047255
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The competitive and anticompetitive theories of advertising : an empir. analysis
Gomes, Lawrence J. - In: Applied economics 18 (1986) 6, pp. 599-613
Persistent link: https://www.econbiz.de/10001047612
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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - In: Applied economics 47 (2015) 25/27, pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
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The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789