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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.; Moner Colonques, Rafael; … - In: Applied economics 48 (2016) 58/60, pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - In: Applied economics 47 (2015) 25/27, pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
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Characteristics of buyers and renters of cultural goods : the case of movies
Collins, Alan; Fernández Blanco, Víctor; … - In: Applied economics 41 (2009) 1/3, pp. 195-210
Persistent link: https://www.econbiz.de/10003829370
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Competitive and welfare effects of private label presence in differentiated food markets
Tiboldo, Giulia; Bonanno, Alessandro; Lopez, Rigoberto A.; … - In: Applied economics 53 (2021) 24, pp. 2713-2726
Persistent link: https://www.econbiz.de/10012501401
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Organic labelling, private label, and U.S. household demand for fluid milk
Chen, Bo; Saghaian, Sayed; Zheng, Yuqing - In: Applied economics 50 (2018) 28, pp. 3039-3050
Persistent link: https://www.econbiz.de/10012037537
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Brand names, ignorance, and quality guaranteeing premiums
Lott, John R. - In: Applied economics 20 (1988) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10001047165
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Brand power index : using principal component analysis
Bei, Lien-ti; Cheng, Tsung-chi - In: Applied economics 45 (2013) 19/21, pp. 2954-2960
Persistent link: https://www.econbiz.de/10010192345
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The value relevance of brand valuation
Bagna, Emanuel; Dicuonzo, Grazia; Perrone, Andrea; … - In: Applied economics 49 (2017) 58, pp. 5865-5876
Persistent link: https://www.econbiz.de/10011845829
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The impact of managers’ IT experience on the enterprises’ digital transformation : empirical evidence from China
Pan, Xiaozhen; Xu, Gengxi - In: Applied economics 56 (2024) 30, pp. 3652-3668
Persistent link: https://www.econbiz.de/10014528614