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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - In: Applied economics 47 (2015) 25/27, pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
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The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
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An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis; Escobar, Octavio; Rousset, Xavier - In: Applied economics 51 (2019) 52, pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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The impact of mobile financial services' usage on microfinance delinquency
Mora, Toni; Prior, Francesc - In: Applied economics 50 (2018) 50, pp. 5354-5365
Persistent link: https://www.econbiz.de/10012062175
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Spectrum auction designs and revenue variations
Madden, Gary; Sağlam, İsmail; Hussain, Inayat - In: Applied economics 47 (2015) 16/18, pp. 1748-1763
Persistent link: https://www.econbiz.de/10010511967
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Government policy, network externalities and mobile telecommunication services : evidence from OECD countries
Chung, J. H.; Yoo, T. H. - In: Applied economics 47 (2015) 19/21, pp. 2173-2183
Persistent link: https://www.econbiz.de/10010513324
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Market concentration and competition in OECD mobile telecommunications markets
Sung, Nakil - In: Applied economics 46 (2014) 25/27, pp. 3037-3048
Persistent link: https://www.econbiz.de/10010418160