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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - In: Applied economics 47 (2015) 25/27, pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Analysing remanufacturing decisions of supply chain members in uncertainty of consumer preferences
Shu, Tong; Liao, Huaisi; Chen, Shou; Wang, Shouyang; … - In: Applied economics 48 (2016) 34/36, pp. 3208-3227
Persistent link: https://www.econbiz.de/10011617136
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Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.; Kaiser, Harry M.; Payne, Collin; … - In: Applied economics 43 (2011) 10/12, pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
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Does advertising increase labour supply? : Time series evidence from the UK
Fraser, Stuart; Paton, David - In: Applied economics 35 (2003) 11, pp. 1357-1368
Persistent link: https://www.econbiz.de/10001777981
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Adoption and frequency of early morning delivery of food in Korea : an empirical analysis
Lee, Do-Young; Hwang, Won-Sik - In: Applied economics 55 (2023) 48, pp. 5687-5699
Persistent link: https://www.econbiz.de/10014335671
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The impact of online shopping on food stockpiling behaviour in China
Xia, Lian; Ma, Wanglin; Wang, Dan; Li, Jian - In: Applied economics 56 (2024) 49, pp. 6039-6053
Persistent link: https://www.econbiz.de/10015072343
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The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274