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Internal marketing : a review and future research agenda
Qaisar, Fatima Saman; Muhamad, Nazlida - In: Asia Pacific business review 27 (2021) 2, pp. 267-300
Persistent link: https://www.econbiz.de/10012515106
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Product adoption and innovation diffusion: the case of Japanese marketing to China
Horn, Sierk - In: Asia Pacific business review 15 (2009) 3, pp. 389-409
Persistent link: https://www.econbiz.de/10003883369
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Does cooperative goal interdependence facilitate market orientation? : a top management's firm-customer perspective in China
Chen, Yifeng Nancy; Chao, Mike Chen-Ho; Pan, Yuejie - In: Asia Pacific business review 26 (2020) 5, pp. 588-612
Persistent link: https://www.econbiz.de/10012391977
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Integrating nonmarket and market resources, strategy and performance in Chinese enterprises : a review of the field and a resource-based empirical study
Wu, Wei; Zhao, Xuan; Li, Mei; Warner, Malcolm - In: Asia Pacific business review 22 (2016) 2, pp. 220-237
Persistent link: https://www.econbiz.de/10011537677
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Inter-organisational interactions in intra-Asia business : a four-country study
Pyatt, T. Roger - In: Asia Pacific business review 4 (1998) 4, pp. 36-52
Persistent link: https://www.econbiz.de/10001252476
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The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri; Chae, Myung-Su; Lew, Yong Kyu - In: Asia Pacific business review 26 (2020) 3, pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
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Enhancing knowledge sharing from self-initiated expatriates in Vietnam : the role of internal marketing and work-role adjustment in an emerging economy
Au Due Tang; Chang, Man-Ling; Cheng, Cheng-Feng - In: Asia Pacific business review 23 (2017) 5, pp. 677-696
Persistent link: https://www.econbiz.de/10011847363
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Strategic symbiotic alliances and market orientation : an empirical testing in the Cinese car industry
Zeng, Fue; Shi, Shengping; Li, Ji; Lo, Susanna Y. F.; … - In: Asia Pacific business review 19 (2013) 1, pp. 53-69
Persistent link: https://www.econbiz.de/10009717915
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Influence of information technology and marketing capabilities in achieving superior customer performance : evidence from Taiwan
Chen, Homin; Hsu, Yu-Ming - In: Asia Pacific business review 29 (2023) 3, pp. 678-700
Persistent link: https://www.econbiz.de/10014320757
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How business model innovation overcomes barriers during manufacturers' servitization transformation : a case study of two top piano manufacturers in China
Xu, Qiang; Yu, Jinghui; Xu, Jianxin; Zhang, Guangxi; … - In: Asia Pacific business review 27 (2021) 3, pp. 378-404
Persistent link: https://www.econbiz.de/10012582314