-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …

implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The … research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the … between the constructs in the model. Moreover, it confirms that rational brand quality influences brand loyalty stronger than …

the authenticity of a human brand with which they are associated. And also the study to investigate the causal … relationship between attributions of human brand and consumer-brand relationships, brand attitudes, and purchase intention. An … information-treating process based on the authenticity of a human brand and message type. The results indicate the existence of a …

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …