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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam; Verma, Priyanka - In: Global business review 19 (2018) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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The socio-demographic profile of Generation Y online shoppers in Taiwan
Lai, I. K. W.; Liang, D. - In: International journal of electronic customer … 3 (2009) 2, pp. 132-148
Persistent link: https://www.econbiz.de/10003850194
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Urbanized young Indians : are they goal oriented? ; a scale-validation study of the regulatory focus questionnaire in the Indian context
Sett, Rahul Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 500-514
Persistent link: https://www.econbiz.de/10009577065
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376