//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~language:"eng"
~subject:"E-commerce"
~subject:"India"
~subject:"Viral marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
India
Viral marketing
Konsumentenverhalten
560
Consumer behaviour
558
Beziehungsmarketing
124
Relationship marketing
122
Brand image
121
Markenimage
121
Brand management
118
Markenführung
118
Customer satisfaction
82
Kundenzufriedenheit
82
Online-Handel
76
Online retailing
75
Brand
64
Markenartikel
64
Indien
61
Dienstleistungsqualität
57
Service quality
57
China
50
Electronic Commerce
50
Internet marketing
43
Online-Marketing
43
Social Web
42
Social web
42
Advertising effects
41
Werbewirkung
41
Innovation adoption
36
Innovationsakzeptanz
36
Confidence
32
Vertrauen
32
Virales Marketing
30
Einzelhandel
29
Retail trade
29
Advertising
28
Marketing management
28
Marketingmanagement
28
Werbung
28
Designation of origin
27
more ...
less ...
Online availability
All
Undetermined
93
Free
2
Type of publication
All
Article
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
133
Aufsatz in Zeitschrift
133
Language
All
English
Author
All
Chawla, Deepak
6
Basu, Rituparna
3
Joshi, Himanshu
3
Ahn, Jiseon
2
Arsalan Najmi
2
Datta, Biplab
2
Dwivedi, Abhishek
2
Gupta, Ashish
2
Gupta, Nitin
2
Khare, Arpita
2
Mahara, Tripti
2
Nika, Fayaz Ahmad
2
Roy, Gobinda
2
Sofi, Shakeel Ahmad
2
Sondhi, Neena
2
Tandon, Anushree
2
Tripathi, Vibhuti
2
Yadav, Rohit
2
Abbas, Jawad
1
Achtani, Dhiren
1
Agarwal, Reeti
1
Ahmad, Wasim
1
Ahmed, Waqar
1
Al-Hawari, Mohd Ahmad
1
Al-nassar, Bilal Ali Yaseen
1
Alam, Aftab
1
Alanadoly, Alshaimaa Bahgat
1
Algharabat, Raed S.
1
Ali, Akhter
1
Ali, Ayaz
1
Ali, Jabir
1
Ali, Md. Rostam
1
Ali, Tabassum
1
Alryalat, Mohammad Abdallah Ali
1
Anand, Vijeta
1
Anisimova, Tatiana
1
Atulkar, Sunil
1
Baishya, Kuldeep
1
Bakhtawar
1
Bapat, Dhananjay
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
275
Journal of business research : JBR
198
Journal of internet commerce
85
International journal of hospitality management
80
International journal of internet marketing and advertising : IJIMA
74
Electronic commerce research
73
International journal of electronic marketing and retailing : IJEMR
70
International journal of Indian culture and business management
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Cogent business & management
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
Information systems research : ISR
54
International journal of business information systems : IJBIS
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
Psychology & marketing
54
International journal of e-business research : an official publication of the Information Resources Management Association
48
Journal of international consumer marketing
47
International journal of consumer studies
46
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
43
The international review of retail, distribution and consumer research
43
Tourism management : research, policies, practice
42
Journal of electronic commerce research : JECR
41
Journal of management information systems : JMIS
40
Journal of fashion marketing and management
39
Journal of marketing communications
39
Journal of retailing
39
International journal of retail & distribution management
38
Journal of hospitality marketing & management
38
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of marketing
36
International journal of contemporary hospitality management
35
Journal of travel and tourism marketing
35
International journal of Indian culture and business management : IJICBM
34
Journal of global marketing
34
The journal of product & brand management
34
Marketing intelligence & planning
33
Vision : the journal of business perspective
33
more ...
less ...
Source
All
ECONIS (ZBW)
133
Showing
1
-
10
of
133
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
3
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
4
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
5
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
Driving
brand
value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
7
Differences between robot servers and human servers in
brand
modernity,
brand
love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
8
The socio-demographic profile of Generation Y online shoppers in Taiwan
Lai, I. K. W.
;
Liang, D.
- In:
International journal of electronic customer …
3
(
2009
)
2
,
pp. 132-148
Persistent link: https://www.econbiz.de/10003850194
Saved in:
9
Urbanized young Indians : are they goal oriented? ; a scale-validation study of the regulatory focus questionnaire in the Indian context
Sett, Rahul Kumar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 500-514
Persistent link: https://www.econbiz.de/10009577065
Saved in:
10
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->