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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"India"
~subject:"Social Web"
~type:"article"
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Brand image
E-commerce
India
Social Web
Konsumentenverhalten
557
Consumer behaviour
555
Beziehungsmarketing
123
Markenimage
121
Relationship marketing
121
Brand management
118
Markenführung
118
Customer satisfaction
82
Kundenzufriedenheit
82
Online-Handel
75
Online retailing
74
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64
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64
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57
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241
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Chawla, Deepak
6
Liu, Matthew Tingchi
4
Chen, Jiawen
3
Chen, Tser-yieth
3
Cheng, Julian Ming Sung
3
Datta, Biplab
3
Joshi, Himanshu
3
Liao, Junyun
3
Sondhi, Neena
3
Tripathi, Vibhuti
3
Ahn, Jiseon
2
Arsalan Najmi
2
Banerjee, Neelotpaul
2
Bapat, Dhananjay
2
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2
Beig, Faseeh Amin
2
Cho, Heetae
2
Chu, Rongwei
2
Das, Gopal
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Guin, Kalyan Kumar
2
Gupta, Ashish
2
Gupta, Nitin
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
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2
Khare, Arpita
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Le, Angelina Nhat Hanh
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Mahara, Tripti
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2
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2
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2
Shukla, Mahima
2
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2
Suha Fouad Salem
2
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
620
Journal of retailing and consumer services
516
The journal of product & brand management
283
The journal of brand management : an international journal
261
Psychology & marketing
156
International journal of internet marketing and advertising : IJIMA
134
Journal of international consumer marketing
116
Journal of marketing communications
115
Journal of internet commerce
109
International journal of consumer studies
108
International journal of hospitality management
101
Cogent business & management
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
Journal of fashion marketing and management
100
European journal of marketing : EJM
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
93
International journal of electronic marketing and retailing : IJEMR
92
Marketing intelligence & planning
91
Journal of global marketing
87
The journal of consumer marketing
85
Journal of strategic marketing
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
81
Technological forecasting & social change : an international journal
79
Electronic commerce research
78
Journal of travel and tourism marketing
77
International journal of advertising : the review of marketing communications
75
International journal of Indian culture and business management
72
Young consumers : insight and ideas for responsible marketers
71
Journal of the Academy of Marketing Science
70
Journal of marketing management : MM
68
Marketing letters : a journal of research in marketing
65
International journal of retail & distribution management
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
International journal of business information systems : IJBIS
63
The international review of retail, distribution and consumer research
63
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ECONIS (ZBW)
241
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241
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1
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
5
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
6
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
7
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
8
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
Extending the theory of reasoned action to understand fast
fashion
by younger consumers
Minh T. H. Le
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014309495
Saved in:
10
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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