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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"India"
~subject:"Social web"
~type:"article"
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E-commerce
India
Social web
Konsumentenverhalten
557
Consumer behaviour
555
Beziehungsmarketing
123
Brand image
121
Markenimage
121
Relationship marketing
121
Brand management
118
Markenführung
118
Customer satisfaction
82
Kundenzufriedenheit
82
Online-Handel
75
Online retailing
74
Brand
64
Markenartikel
64
Indien
60
Dienstleistungsqualität
57
Service quality
57
China
50
Electronic Commerce
49
Internet marketing
43
Online-Marketing
43
Social Web
42
Advertising effects
40
Werbewirkung
40
Innovation adoption
36
Innovationsakzeptanz
36
Confidence
31
Vertrauen
31
Einzelhandel
29
Retail trade
29
Viral marketing
29
Virales Marketing
29
Advertising
28
Marketing management
28
Marketingmanagement
28
Werbung
28
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139
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139
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139
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Chawla, Deepak
6
Joshi, Himanshu
3
Ahn, Jiseon
2
Arsalan Najmi
2
Basu, Rituparna
2
Beig, Faseeh Amin
2
Chen, Tser-yieth
2
Datta, Biplab
2
Dwivedi, Abhishek
2
Gupta, Ashish
2
Gupta, Nitin
2
Khan, Sher Zaman
2
Khare, Arpita
2
Liu, Matthew Tingchi
2
Mahara, Tripti
2
Nika, Fayaz Ahmad
2
Sofi, Shakeel Ahmad
2
Sondhi, Neena
2
Suha Fouad Salem
2
Tandon, Anushree
2
Tripathi, Vibhuti
2
Waheed, Abdul
2
Yadav, Rohit
2
Achtani, Dhiren
1
Agarwal, Reeti
1
Agnihotri, Durgesh
1
Ahmad, Wasim
1
Ahmed, Waqar
1
Al-Hawari, Mohd Ahmad
1
Al-nassar, Bilal Ali Yaseen
1
Alam, Aftab
1
Alanadoly, Alshaimaa Bahgat
1
Algharabat, Raed S.
1
Ali, Akhter
1
Ali, Jabir
1
Ali, Tabassum
1
Alryalat, Mohammad Abdallah Ali
1
Anand, Vijeta
1
Asakawa, Kiyoshi
1
Atulkar, Sunil
1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
333
Journal of business research : JBR
292
International journal of internet marketing and advertising : IJIMA
119
Journal of internet commerce
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of electronic marketing and retailing : IJEMR
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Electronic commerce research
75
Technological forecasting & social change : an international journal
72
The journal of product & brand management
70
International journal of Indian culture and business management
66
International journal of consumer studies
65
Cogent business & management
64
Information systems research : ISR
60
International journal of business information systems : IJBIS
60
Journal of fashion marketing and management
60
Psychology & marketing
58
International journal of e-business research : an official publication of the Information Resources Management Association
57
Journal of electronic commerce research : JECR
55
Journal of marketing communications
54
Journal of international consumer marketing
52
Journal of promotion management : innovations in planning and applied research
52
The journal of brand management : an international journal
51
International journal of advertising : the review of marketing communications
49
Young consumers : insight and ideas for responsible marketers
49
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
46
Journal of global marketing
45
Journal of management information systems : JMIS
45
Marketing intelligence & planning
45
International journal of electronic commerce : IJEC
44
International journal of hospitality management
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of technology marketing : IJTMkt
42
The international review of retail, distribution and consumer research
42
International journal of retail & distribution management
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
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ECONIS (ZBW)
139
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1
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10
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139
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1
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
2
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
3
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
4
Extending the theory of reasoned action to understand fast
fashion
by younger consumers
Minh T. H. Le
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014309495
Saved in:
5
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
6
The influence of perceived social media marketing activities on
brand
loyalty : the mediation effect of
brand
and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
7
Driving
brand
value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
8
Drivers of
brand
engagement : the role of
brand
communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
9
Brand
engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
10
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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