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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"India"
~type:"article"
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E-commerce
India
Consumer behaviour
503
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503
Brand image
117
Brand management
117
Markenführung
117
Markenimage
117
Beziehungsmarketing
90
Relationship marketing
90
Brand
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Chawla, Deepak
6
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2
Basu, Rituparna
2
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2
Gupta, Ashish
2
Gupta, Nitin
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1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
186
Journal of business research : JBR
79
Journal of internet commerce
69
International journal of Indian culture and business management
64
International journal of electronic marketing and retailing : IJEMR
59
Electronic commerce research
55
International journal of business information systems : IJBIS
47
International journal of e-business research : an official publication of the Information Resources Management Association
41
Information systems research : ISR
38
International journal of internet marketing and advertising : IJIMA
37
International journal of retail & distribution management
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
The international review of retail, distribution and consumer research
35
Journal of fashion marketing and management
34
Journal of international consumer marketing
33
International journal of Indian culture and business management : IJICBM
32
Cogent business & management
31
International journal of consumer studies
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Vision : the journal of business perspective
30
International journal of business innovation and research
28
Electronic commerce research and applications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of management information systems : JMIS
27
Journal of retailing
27
South Asian journal of management : SAJM
26
Journal of global marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of Indian business research
24
International journal of hospitality management
23
International journal of retail and distribution management
23
Journal of electronic commerce research : JECR
23
The IUP journal of marketing management : IJMM
23
International journal of electronic commerce : IJEC
22
Marketing intelligence & planning
22
International journal of business and emerging markets : IJBEM
20
International journal of electronic business
20
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ECONIS (ZBW)
90
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1
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
3
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
4
Driving
brand
value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
5
Green purchasing behaviour of young Indian consumers : an exploratory study
Uddin, S.M. Fatah
;
Khan, Mohammed Naved
- In:
Global business review
17
(
2016
)
6
,
pp. 1469-1479
Persistent link: https://www.econbiz.de/10011665237
Saved in:
6
E-personality of the young Indian online shopper : a scale validation
Singh, Vinita
;
Chaudhuri, Ranjan
;
Verma, Sanjeev
- In:
Global business review
18
(
2017
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011745524
Saved in:
7
Urbanized young Indians : are they goal oriented? ; a scale-validation study of the regulatory focus questionnaire in the Indian context
Sett, Rahul Kumar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 500-514
Persistent link: https://www.econbiz.de/10009577065
Saved in:
8
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
9
Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti
;
Tandon, Anushree
;
Gupta, Ashish
- In:
Global business review
16
(
2015
)
2
,
pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
Saved in:
10
The information processing of adverisements by urban young men of India
Chattopadhyay, Tuhin
- In:
Global business review
11
(
2010
)
3
,
pp. 449-462
Persistent link: https://www.econbiz.de/10008749788
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