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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Hassan, Louise M."
~person:"Muehling, Darrel D."
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of consumer behaviour : an international research review
Journal of marketing communications
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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ECONIS (ZBW)
10
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10
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1
The effects of processing
mode
and
brand
scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
Saved in:
2
Addressing the cross-country applicability of the theory of planned behaviour (TPB) : a structured review of multi-country TPB studies
Hassan, Louise M.
;
Shiu, Edward
;
Parry, Sara
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10011485466
Saved in:
3
The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
Saved in:
4
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
5
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
6
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
Saved in:
7
Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
;
Michaelidou, Nina
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 91-92
Persistent link: https://www.econbiz.de/10009738788
Saved in:
8
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers'
brand
attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
9
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
10
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
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