Narrow search
Showing 1 - 10 of 1,127
Cover Image
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Cover Image
The meaning of style? : style reflexivity among Danish high school youths
Kjeldgaard, Dannie - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 71-83
Persistent link: https://www.econbiz.de/10003820030
Cover Image
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Cover Image
The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.; Kaynak, Erdener; Mak, Winnie - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Cover Image
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban; Arancibia Carvajal, Sara; Wang, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Cover Image
Are store-brand buyers store loyal? : an empirical investigation
Hansen, Karsten T.; Singh, Vishal - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1828-1834
Persistent link: https://www.econbiz.de/10003776089
Cover Image
Chinese consumers' perception of hypermarket store image
Chang, En-chi; Luan, Bo - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Cover Image
Gender differences in Taiwan's hypermarkets : Investigating shopping times and product categories
Chang, Tsung-Sheng; Yeh, Hsiaoping - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 650-662
Persistent link: https://www.econbiz.de/10011622696
Cover Image
Markdown or everyday low price? : the role of behavioral motives
Özer, Özalp; Zheng, Yanchong - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 326-346
Persistent link: https://www.econbiz.de/10011446184
Cover Image
"No more" leads to "want more" but "no less" leads to "want less" : consumers' counterfactual thinking when faced with quantity restriction discounts
Yoon, Sukki; Vargas, Patrick - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10009124709