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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban; Arancibia Carvajal, Sara; Wang, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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Chinese consumers' perception of hypermarket store image
Chang, En-chi; Luan, Bo - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
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A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud; Fung, Benjamin C. M.; Chen, Zhimin; Gao, … - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
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Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan; Wei, Chiou-Fong; Lee, Bruce C. Y.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
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The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah; Ha-Brookshire, Jung E. - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
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Thirty years and "I'm still lovin' it!" : brand perceptions of McDonald's among generation Y and generation Z consumers in China
Zhang, Bowen; Mulhern, Frank J.; Wu, Yingying; Xu, Margaret - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 906-921
Persistent link: https://www.econbiz.de/10013390842
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Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu; Ge, Jiaoju; Yao, Jie - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands
Zhou, Lianxi; Wong, Amy - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 470-483
Persistent link: https://www.econbiz.de/10003789918
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The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments
Wong, Chui Yim; Polonsky, Michael J.; Garma, Romana - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 455-478
Persistent link: https://www.econbiz.de/10003781703
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376