Brand BASF -- Markenrelaunch und Markenmigration -- Westfälische Provinzial Versicherung: Relaunch einer Traditionsmarke …: Integrierte Umsetzung der Marke an allen Kontaktpunkten -- Customer Relationship Management der BMW Group -- Brand Community …. Beirat von ESCH. The Brand Consultants. Dr. Wolfgang Armbrecht ist General Director MINI Brand Management. …

Produktgruppe PKW -- Exploring Consumers’ Brand Image Perceptions with Collages - Implications on Data Collection, Data Analysis and … die Marke? -- The use of brand communication in revenue management – An empirical study in the German tourism industry. …

Firm-established brand communities enable companies to increase the brand loyalty and word-of-mouth communication of … innovation processes. Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on … the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm …

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand … identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can …