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The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process

Liu, Kuo-Ning; Hu, Clark - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1368-1391

Persistent link: https://www.econbiz.de/10013391117

Value Creation of Firm-Established Brand Communities

Wiegandt, Philipp - 2009

Firm-established brand communities enable companies to increase the brand loyalty and word-of-mouth communication of … innovation processes. Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on … the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm …

Persistent link: https://www.econbiz.de/10013521280

Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen

Ahlert, Dieter - 2005 - 2. Auflage

-- Strategic Brand Coordination -- Markenmanagement, Marketing und Vertrieb -- Herausgeberverzeichnis -- Autorenverzeichnis. …

Persistent link: https://www.econbiz.de/10014019123

Case analysis of the do-it-yourself industry

Hatton-Jones, Siobhan; Teah, Min - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 826-838

Persistent link: https://www.econbiz.de/10011478855

Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan

Chiu, Weisheng; Leng, Ho Keat - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 23-36

Persistent link: https://www.econbiz.de/10011529169

Effects of perceived product similarity and ad claims on brand responses in comparative advertising

Pornpitakpan, Chanthika; Yuan, Yizhou - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 535-558

Persistent link: https://www.econbiz.de/10011456449

Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?

Han, C. M. - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 862-877

Persistent link: https://www.econbiz.de/10011616845

Influence of consumer personality, brand personality, and corporate personality on brand preference : an empirical investigation of interaction effect

Banerjee, Saikat - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 198-216

Persistent link: https://www.econbiz.de/10011562884

Using best-worse scaling to reveal perceived relative importance of website attributes

Pascoe, Michael; Wright, Owen; Winzar, Hume - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 393-408

Persistent link: https://www.econbiz.de/10011636616

What if the future never comes? : understanding consumer perceptions of future anticipatory efforts of brands

Haryanto, Jony; Kashif, Muhammad; Moutinho, Luiz; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 669-685

Persistent link: https://www.econbiz.de/10011739492