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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~source:"econis"
~subject:"China"
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China
Consumer behaviour
455
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455
Brand image
92
Markenimage
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Brand management
88
Markenführung
88
Beziehungsmarketing
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Relationship marketing
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Chu, Rongwei
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
58
Journal of business research : JBR
56
Journal of international consumer marketing
43
Journal of travel and tourism marketing
28
International journal of consumer studies
26
International journal of hospitality management
26
Journal of global marketing
25
The journal of consumer marketing
25
Young consumers : insight and ideas for responsible marketers
23
The journal of brand management : an international journal
20
China economic review : an international journal
19
International marketing review
17
Journal of business ethics : JOBE
17
Tourism management : research, policies, practice
16
International journal of contemporary hospitality management
15
Journal of fashion marketing and management
14
China agricultural economic review : publ. in association with the China Agricultural University
13
Food policy : economics planning and politics of food and agriculture
13
Frontiers of business research in China : selected publications from Chinese universities
13
NBER working paper series
13
Discussion paper series / IZA
12
Tourism management perspectives : TMP
11
International review of economics & finance : IREF
10
Journal of consumer behaviour : an international research review
10
Journal of marketing management : MM
10
SpringerLink / Bücher
10
Australasian marketing journal
9
Energy economics
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of retail & distribution management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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Nankai business review international
9
Technological forecasting & social change : an international journal
9
Applied economics letters
8
Journal of air transport management
8
Journal of consumer behaviour
8
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of international marketing
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1
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
2
Chinese consumers' perception of
hypermarket
store image
Chang, En-chi
;
Luan, Bo
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Saved in:
3
A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud
;
Fung, Benjamin C. M.
;
Chen, Zhimin
;
Gao, …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
Saved in:
4
Consumer
brand
engagement in the US-China trade war
Lee, Yi Hsuan
;
Wei, Chiou-Fong
;
Lee, Bruce C. Y.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
Saved in:
5
The impact of cultural authenticity on
brand
uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah
;
Ha-Brookshire, Jung E.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
Saved in:
6
Thirty years and "I'm still lovin' it!" :
brand
perceptions of McDonald's among generation Y and generation Z consumers in China
Zhang, Bowen
;
Mulhern, Frank J.
;
Wu, Yingying
;
Xu, Margaret
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 906-921
Persistent link: https://www.econbiz.de/10013390842
Saved in:
7
Effects of
brand
spokes-characters with personal and historical nostalgia on
brand
attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
8
The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments
Wong, Chui Yim
;
Polonsky, Michael J.
;
Garma, Romana
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10003781703
Saved in:
9
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
10
Cosmopolitanism and ethnocentrism among young consumers in emerging Asia : Chinese vs Koreans towards Japanese brands
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 330-346
Persistent link: https://www.econbiz.de/10011636589
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