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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~source:"econis"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
455
Konsumentenverhalten
455
Brand image
92
Brand management
88
Markenführung
88
Beziehungsmarketing
68
Relationship marketing
68
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50
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49
Markenartikel
49
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48
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48
Online retailing
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Online-Handel
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Chen, Jiawen
3
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2
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1
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1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
384
The journal of product & brand management
259
The journal of brand management : an international journal
250
Journal of retailing and consumer services
229
Psychology & marketing
106
European journal of marketing : EJM
83
Journal of marketing communications
74
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
64
Marketing intelligence & planning
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International marketing review
56
Journal of strategic marketing
55
Journal of global marketing
52
Marketing letters : a journal of research in marketing
51
Journal of marketing
50
Journal of fashion marketing and management
49
Cogent business & management
48
International journal of consumer studies
47
Journal of promotion management : innovations in planning and applied research
43
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
Journal of travel and tourism marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of promotion management : JPM
40
International journal of internet marketing and advertising : IJIMA
39
Journal of marketing management : MM
38
European journal of marketing
37
International journal of advertising : the review of marketing communications
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
33
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
SpringerLink / Bücher
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1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
3
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
4
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
5
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
6
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
Brand
credibility, customer loyalty and the role of religious orientation
Alam, Abdullah
;
Arshad, M. Usman
;
Shabbir, Sayyed Adnan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
Saved in:
8
Attenuating double jeopardy of negative country of origin effects and latecomer
brand
; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
9
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Saved in:
10
Corporate rebranding and
brand
preference :
brand
name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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