//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Clothing"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Clothing
E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
1,864
Konsumentenverhalten
1,864
Brand management
548
Brand image
460
Markenimage
460
Brand
398
Markenartikel
397
Beziehungsmarketing
211
Relationship marketing
211
China
138
Social Web
134
Social web
134
Online retailing
115
Online-Handel
115
USA
112
United States
112
Luxury goods
108
Luxusgüter
108
Internet marketing
106
Online-Marketing
106
Customer satisfaction
99
Kundenzufriedenheit
99
Emotion
96
Advertising effects
93
Environmental consciousness
93
Werbewirkung
93
Designation of origin
90
Herkunftsbezeichnung
90
Jugendliche
87
Youth
87
Cultural identity
82
Kulturelle Identität
82
Food
81
Lebensmittel
81
Personality psychology
72
Persönlichkeitspsychologie
72
Fashion
70
Mode
70
more ...
less ...
Online availability
All
Undetermined
458
Free
32
Type of publication
All
Article
725
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
734
Aufsatz in Zeitschrift
734
Collection of articles of several authors
10
Sammelwerk
10
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Mehrbändiges Werk
2
Multi-volume publication
2
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Konferenzschrift
1
Working Paper
1
more ...
less ...
Language
All
English
736
Author
All
Johnson, Lester W.
6
Phau, Ian
6
Powell, Shaun M.
6
Fetscherin, Marc
5
Pinto, Diego Costa
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Borges, Adilson
4
Casidy, Riza
4
Erasmus, Alet C.
4
Fazli-Salehi, Reza
4
Ilicic, Jasmina
4
Keller, Kevin Lane
4
Khare, Arpita
4
Kulczynski, Alicia
4
Madadi, Rozbeh
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Abratt, Russell
3
Balmer, John M. T.
3
Butcher, Luke
3
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
De Klerk, Helena M.
3
Dwivedi, Abhishek
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Herter, Márcia Maurer
3
Hustvedt, Gwendolyn
3
Iglesias, Oriol
3
Jacobs, Bertha
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Jung, Sojin
3
Kara, Selcan
3
Liao, Junyun
3
Lopes, Evandro Luiz
3
Merrilees, Bill
3
Mirzaei, Abas
3
Nique, Walter Meucci
3
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Published in...
All
Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
The journal of brand management : an international journal
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
565
Journal of retailing and consumer services
470
The journal of product & brand management
319
Journal of fashion marketing and management
168
Psychology & marketing
139
International journal of hospitality management
123
European journal of marketing : EJM
102
Journal of marketing communications
94
Marketing intelligence & planning
93
Cogent business & management
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of strategic marketing
82
SpringerLink / Bücher
80
International journal of internet marketing and advertising : IJIMA
78
International journal of retail & distribution management
77
Journal of internet commerce
75
Journal of marketing management : MM
75
Journal of marketing
73
Journal of the Academy of Marketing Science
73
International journal of electronic marketing and retailing : IJEMR
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
The journal of consumer marketing
65
Journal of promotion management : innovations in planning and applied research
64
International journal of advertising : the review of marketing communications
63
Journal of global marketing
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : JPM
62
Journal of retailing
62
Electronic commerce research
60
Marketing letters : a journal of research in marketing
59
The international review of retail, distribution and consumer research
59
Journal of travel and tourism marketing
56
International journal of contemporary hospitality management
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
53
Global business review
52
more ...
less ...
Source
All
ECONIS (ZBW)
736
Showing
1
-
10
of
736
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
2
Slow
fashion
branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
3
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
5
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
6
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
7
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian
youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
10
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->