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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Brand loyalty"
~type_genre:"Article in journal"
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Brand loyalty
Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
68
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68
Customer satisfaction
39
Kundenzufriedenheit
39
Brand image
29
Markenimage
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Brand management
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Service quality
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Markenartikel
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Online retailing
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Online-Handel
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Abdolvand, Mohammad Ali
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Aljuhmani, Hasan Yousef
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Bae, Byung Ryul
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Bayram, Pelin
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Chen, Jiawen
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Dang Ha Anh Le
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Dinh Toan Nguyen
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Dong, Xuebing
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Norjaya Mohd. Yasin
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Okumuş, Abdullah
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Ram, Jiwat
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Rozhan Abu Dardak
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Samarah, Tariq
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Sarkar, Juhi Gahlot
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Uysal, Adem
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Viet Vinh Vu
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Asia Pacific journal of marketing and logistics
Gabler Edition Wissenschaft
The journal of product & brand management
32
Journal of retailing and consumer services
31
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
8
Marketing intelligence & planning
8
Cogent business & management
6
European journal of marketing : EJM
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of fashion marketing and management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of Indian culture and business management
4
International journal of retail and distribution management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
African journal of business and economic research : AJBER
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Future Business Journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Italian journal of marketing : ITJM
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
13
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1
A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat
;
Wu, Ming-Lu
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
Saved in:
2
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
3
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
4
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
5
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
6
A qualitative inquiry of multi-brand loyalty : some propositions and implications for mobile phone service providers
Farzana Quoquab
;
Norjaya Mohd. Yasin
;
Rozhan Abu Dardak
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 250-271
Persistent link: https://www.econbiz.de/10010349420
Saved in:
7
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
8
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
9
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
10
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
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