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The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun; Juang, Tsui-Ju - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
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The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba; Abdolvand, Mohammad Ali - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
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The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
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The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco; Tavassoli, Nader T. - In: Harvard business review : HBR 95 (2017) 5, pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
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Brand credibility, customer loyalty and the role of religious orientation
Alam, Abdullah; Arshad, M. Usman; Shabbir, Sayyed Adnan - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
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Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul; Kim, Sung-Eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali; Le Thanh Tiep - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
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Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong; Liang, Xiaobei; Hu, Meng - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 512-530
Persistent link: https://www.econbiz.de/10014486755