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Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
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Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea
Muthaly, Siva K. K.; Ha, Hong-youl - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 267-279
Persistent link: https://www.econbiz.de/10003849957
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The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
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SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve; Jamieson, Kyle; Shimul, Anwar Sadat - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
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Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry
Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 688-706
Persistent link: https://www.econbiz.de/10013163371
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Please do not disturb : the effect of Zero-Contact Marketing on Korean consumers' decision-making process
Park, Arim; An, Hyun Sang; Song, Ju Myung; Chung, Christina - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 488-505
Persistent link: https://www.econbiz.de/10013163377
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Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
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The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon; Johnson, Zachary S. - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
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Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo; Jin, Byoungho; Ramkumar, Bharath - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
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A consumer satisfaction model based on the integration of EDT and TAM : comparative study of Korean and US consumers
Cho, Yunjin - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 978-993
Persistent link: https://www.econbiz.de/10011796568