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Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan; Teah, Min - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng; Leng, Ho Keat - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika; Yuan, Yizhou - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
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The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun; Juang, Tsui-Ju - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
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The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba; Abdolvand, Mohammad Ali - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
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The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah; Ha-Brookshire, Jung E. - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
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Brand management in a situation of an economic crisis : methods of strengthening the brand value in the scope of emerging markets
Drewniak, Rafał; Karaszewski, Robert - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 743-758
Persistent link: https://www.econbiz.de/10011622841
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Own brand strategy of the Japanese apparel manufacturers
Urakami, Takuya; Wu, Xueying - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 114-128
Persistent link: https://www.econbiz.de/10011613315
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The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
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An analysis of product-place co-branding : the case of Ceylon Tea
Ranasinghe, Wasanee Tharanga; Thaichon, Park; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 200-214
Persistent link: https://www.econbiz.de/10011613363