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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Asia Pacific journal of marketing and logistics
Journal of advertising research
211
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Working paper / National Bureau of Economic Research, Inc.
169
NBER working paper series
154
Journal of marketing communications
150
Discussion paper / Centre for Economic Policy Research
137
NBER Working Paper
133
Finance and Economics Discussion Series
115
Marketing Science
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
International Finance Discussion Papers
88
SpringerLink / Bücher
88
Journal of promotion management : JPM
85
MPRA Paper
81
CEPAL review
78
Working Papers / eSocialSciences
77
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Working Papers in Applied Economic Theory
72
Journal of historical research in marketing
71
IMF Working Papers
69
European journal of operational research : EJOR
67
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
64
Europäische Hochschulschriften / 5
59
CESifo working papers
57
Working Paper Series / Federal Reserve Bank of San Francisco
57
International journal of industrial organization
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
Staff Reports / Federal Reserve Bank of New York
55
Proceedings / Federal Reserve Bank of San Francisco
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
48
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1
Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam
;
Brooksbank, Roger
;
Neale, Larry
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576
Saved in:
2
Effects of perceived product similarity and ad claims on brand responses in comparative
advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
3
Nostalgic
advertising
in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
Saved in:
4
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
Saved in:
5
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
Saved in:
6
SMS
advertising
the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
7
An institutional perspective on modernization and sex-appeal
advertising
Luk, Chung-leung
;
Chow, Cheris W. C.
;
Wan, Wendy W. N.
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 220-238
Persistent link: https://www.econbiz.de/10011636511
Saved in:
8
TV food
advertising
aimed at children : qualitative study of Pakistani fathers' views
Kashif, Muhammad
;
Ayyaz, Mubashir
;
Basharat, Sara
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 647-658
Persistent link: https://www.econbiz.de/10010495830
Saved in:
9
Antecedents of customers' intention to support islamic social enterprises in Indonesia : the role of socioeconomic status, religiosity, and organisational credibility
Rahayu Hijrah Hati
;
Aida Idris
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 707-737
Persistent link: https://www.econbiz.de/10010462612
Saved in:
10
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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