//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The relationship between brand...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
106
Markenimage
106
Consumer behaviour
100
Konsumentenverhalten
100
Brand management
71
Markenführung
71
Brand
40
Markenartikel
40
Beziehungsmarketing
31
Relationship marketing
31
Designation of origin
21
Herkunftsbezeichnung
21
Brand loyalty
12
China
12
Markentreue
12
Advertising effects
11
Rules of origin
11
Ursprungsregeln
11
Werbewirkung
11
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Brand attitude
8
Customer satisfaction
8
Kundenzufriedenheit
8
Mobile phone
8
Mobiltelefon
8
Viral marketing
8
Virales Marketing
8
Advertising
7
Brand equity
7
Brand trust
7
Confidence
7
International marketing
7
Internationales Marketing
7
Vertrauen
7
Werbung
7
Country image
6
Holiday behaviour
6
more ...
less ...
Online availability
All
Undetermined
85
Type of publication
All
Article
122
Type of publication (narrower categories)
All
Article in journal
122
Aufsatz in Zeitschrift
122
Language
All
English
122
Author
All
Chen, Jiawen
3
Liao, Junyun
3
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Huang, Yung-Chuan
2
Kashif, Muhammad
2
Koubaa, Yamen
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Allameh, Sayyed Mohsen
1
Alryalat, Mohammad Abdallah Ali
1
Alvarez, Maria D.
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Asadi, Hassan
1
Assaf, A.
1
Ayyaz, Mubashir
1
Azhar, Sarwar
1
Bae, Byung Ryul
1
Balaji, M. S.
1
Bandyopadhyay, Argho
1
Banerjee, Saikat
1
Baoku, Li
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
640
Journal of marketing research : JMR
426
The journal of brand management : an international journal
353
The journal of product & brand management
310
Journal of retailing and consumer services
307
Journal of marketing
246
SpringerLink / Bücher
238
Psychology & marketing
194
Iranian economic review : journal of University of Tehran
162
Overseas business reports : OBR
155
Journal of advertising research
142
European journal of marketing : EJM
141
Tourism management : research, policies, practice
138
Jahrbuch der Absatz- und Verbrauchsforschung
137
Journal of the Academy of Marketing Science
132
International journal of market research : JMRS ; the journal of the Market Research Society
130
Journal of travel and tourism marketing
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
123
Journal of marketing management : MM
116
Journal of marketing communications
113
Marketing letters : a journal of research in marketing
113
Qualitative market research : an international journal
112
Technological forecasting & social change : an international journal
107
Marketing intelligence & planning
106
International journal of hospitality management
104
Industrial marketing management : the international journal for industrial and high-tech firms
100
Marketing : ZFP ; journal of research and management
99
Journal of international consumer marketing
96
Young consumers : insight and ideas for responsible marketers
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
95
Journal of retailing
93
The journal of consumer marketing
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
89
Journal of strategic marketing
87
European Journal of Marketing
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
85
Cogent business & management
84
International journal of consumer studies
81
Telecommunications policy : the international journal of digital economy, data sciences and new media
81
more ...
less ...
Source
All
ECONIS (ZBW)
122
Showing
1
-
10
of
122
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
2
On the use of structural equation modelling in marketing image research
Koubaa, Yamen
;
Tabbane, Rym Srarfi
;
Jallouli, Rim Chaabouni
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 315-338
Persistent link: https://www.econbiz.de/10010349401
Saved in:
3
Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects
Moradi, Hadi
;
Zarei, Azim
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10009577079
Saved in:
4
The impact of country-of-origin image on brand loyalty : evidence from
Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
5
Achieving at university and beyond : does it help to be good looking?
Zubcevic, Nives
;
Mavondo, Felix
;
Luxton, Sandra
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
5
,
pp. 785-804
Persistent link: https://www.econbiz.de/10009686049
Saved in:
6
Big Five personality traits and green consumption : bridging the attitude-intention-behavior gap
Duong Cong Doanh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1123-1144
Persistent link: https://www.econbiz.de/10013390989
Saved in:
7
Xpressions of generation Y : perceptions of the mobile phone service industry in Pakistan
Rahman, Salma
;
Azhar, Sarwar
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10008905957
Saved in:
8
A qualitative inquiry of multi-brand loyalty : some propositions and implications for mobile phone service providers
Farzana Quoquab
;
Norjaya Mohd. Yasin
;
Rozhan Abu Dardak
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 250-271
Persistent link: https://www.econbiz.de/10010349420
Saved in:
9
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
10
Market segmentation in the cell phone market among adolescents and young adults
Haverila, Matti J.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 346-368
Persistent link: https://www.econbiz.de/10009776160
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->