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Do offline factors trigger customers' appetite for online continual usage? : a study of online reservation in the airline industry
Al-Hawari, Mohd Ahmad; Mouakket, Samar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 640-657
Persistent link: https://www.econbiz.de/10009659848
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
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Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level
Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 590-613
Persistent link: https://www.econbiz.de/10010127935
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The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara; Jebarajakirthy, Charles; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
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The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
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Service quality of sports centers and customer loyalty
Lee, Sheng Yen - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 870-879
Persistent link: https://www.econbiz.de/10011792218
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Nonlinear antecedents of customer satisfaction and loyalty in third-party logistics services (3PL)
Tontini, Gerson; Solberg Søilen, Klaus; Zanchett, Ricardo - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1116-1135
Persistent link: https://www.econbiz.de/10011796582