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Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
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The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe; Tan, Kay Chuan; Fratocchi, Luciano; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
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Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri; Buchanan-Oliver, Margo - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Patterns of Vietnamese buying behaviors on luxury branded products
Ho Huy Tuu; Olsen, Svein O.; Le Chi Cong - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 778-795
Persistent link: https://www.econbiz.de/10011791992
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Luxury goods and their counterfeits in Sub-Saharan Africa : a conceptual model of counterfeit luxury purchase intentions and empirical test
Ndereyimana, Charmant Sengabira; Lau, Antonio K. W.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1222-1244
Persistent link: https://www.econbiz.de/10013391028
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The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
Yu, Fan; Zheng, Ran - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1303-1323
Persistent link: https://www.econbiz.de/10013391045
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Hedonic shopping experience, subjective well-being and brand luxury : a comparative discussion of physical stores and e-retailers
Kumagai, Ken; Nagasawa, Shin'ya - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1809-1826
Persistent link: https://www.econbiz.de/10013391134
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Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
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How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin; Tang, Peiwen; Feng, Jiao - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636