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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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An investigation of antecedents and consequences of brand love in India
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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Influencing the willingness to pay for private labels : the role of branding
Kandapa Thanasuta; Metharom, Rinrada - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 197-215
Persistent link: https://www.econbiz.de/10011471598
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The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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Emotional attachment : a bridge between brand reputation and brand advocacy
Ahmadi, Arash; Ataei, Afsoon - In: Asia-Pacific journal of business administration 16 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014455575
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Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy; Fam, Kim Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
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An investigation of mobile payment (m-payment) services in Thailand
Chanchai Phonthanukitithaworn; Sellitto, Carmine; Fong, … - In: Asia-Pacific journal of business administration 8 (2016) 1, pp. 37-54
Persistent link: https://www.econbiz.de/10011523278
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Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.; Jain, Varsha - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
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Explicating consumer segmentation and brand positioning in the Islamic financial services industry : a Malaysian perspective
Rusnah Muhamad; Sharifah Faridah Syed Alwi - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 253-274
Persistent link: https://www.econbiz.de/10011471620
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Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011471640