Narrow search
Showing 1 - 10 of 1,392
Cover Image
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Journal of fashion marketing and management 21 (2017) 1, pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Cover Image
Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron; Siahtiri, Vida - In: Journal of fashion marketing and management 18 (2014) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Cover Image
Fashion value brands : the relationship between identity and image
Ross, Jill; Harradine, Rod - In: Journal of fashion marketing and management 15 (2011) 3, pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Cover Image
Can Islam and status consumption live together in the house of fashion clothing?
O’Cass, Aron; Lee, Wai Jin; Siahtiri, Vida - In: Journal of fashion marketing and management 17 (2013) 4, pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Cover Image
Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …
Persistent link: https://www.econbiz.de/10014505234
Cover Image
Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Cover Image
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Cover Image
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Cover Image
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Cover Image
Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Mulyanegara, Riza Casidy; Tsarenko, Yelena - In: Journal of fashion marketing and management 13 (2009) 3, pp. 358-371
Persistent link: https://www.econbiz.de/10003881562