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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Kim, Juran"
~person:"Menrad, Klaus"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Präferenztheorie"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Kim, Juran
Menrad, Klaus
Ko, Eunju
17
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9
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7
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of consumer studies
3
Journal of business research : JBR
3
German journal of agricultural economics : GJAE
2
Agribusiness : an internat. journal
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
International journal of advertising : the review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
2
A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
Saved in:
3
Attitudes and habit in value perception for foods
Lemmerer, Andreas
;
Menrad, Klaus
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 99-121
Persistent link: https://www.econbiz.de/10011708085
Saved in:
4
Influences of motivations and lifestyles on intentions to use smartphone applications
Kim, Juran
;
Lee, Ki Hoon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 385-401
Persistent link: https://www.econbiz.de/10011881848
Saved in:
5
Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai
;
Menrad, Klaus
- In:
Journal of food products marketing
15
(
2009
)
3
,
pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
Saved in:
6
Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran
;
Lee, Ki Hoon
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
Saved in:
7
Sustainability in social
brand
communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
Saved in:
8
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
9
The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences
Brückner, Katrin
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
6
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014320380
Saved in:
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