Narrow search
Showing 1 - 10 of 19
Cover Image
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Cover Image
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Cover Image
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Cover Image
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Cover Image
Introducing COBRAs : exploring motivations for brand-related social media use
Muntinga, Danie͏̈l G.; Moorman, Marjolein; Smit, Edith G. - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
Cover Image
Which content types increase participation in fashion social platforms?
Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Cover Image
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Cover Image
Measures of perceived sustainability
Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Cover Image
A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
Cover Image
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.; Verlegh, Peeter; Smit, Edith G. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 60-81
Persistent link: https://www.econbiz.de/10011687883