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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~person:"Menrad, Klaus"
~person:"Smit, Edith G."
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
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brand personality
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3
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3
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Menrad, Klaus
Smit, Edith G.
Dens, Nathalie
7
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6
Mirosa, Miranda
6
Pelsmacker, Patrick de
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Bang Nguyen Viet
5
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Van Dat Tran
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
International journal of consumer studies
3
German journal of agricultural economics : GJAE
2
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
The journal of consumer marketing
2
Agribusiness : an internat. journal
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
International journal of pharmaceutical and healthcare marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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date (newest first)
date (oldest first)
1
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
2
Introducing COBRAs : exploring motivations for
brand
-related social media use
Muntinga, Danie͏̈l G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai
;
Menrad, Klaus
- In:
Journal of food products marketing
15
(
2009
)
3
,
pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
Saved in:
5
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.
;
Verlegh, Peeter W. J.
;
Kirmani, Amna
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Saved in:
6
Seen as green? : assessing the salience and greenness of environmentally friendly packaging cues
Ischen, Carolin
;
Meijers, Marijn H. C.
;
Vandeberg, Lisa
; …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10013163064
Saved in:
7
A systematic review on the effects of personalized price promotions for food products
Nguyen, Minh Thi Thuy
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
Saved in:
8
The role of customization,
brand
trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
9
Attitudes and habit in value perception for foods
Lemmerer, Andreas
;
Menrad, Klaus
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 99-121
Persistent link: https://www.econbiz.de/10011708085
Saved in:
10
The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences
Brückner, Katrin
;
Emberger-Klein, Agnes
;
Menrad, Klaus
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
6
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014320380
Saved in:
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