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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The service industries journal"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Bilro, Ricardo Godinho"
~person:"Chae, Heeju"
~person:"Chen, Charlie C."
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Viral marketing"
~subject:"brand personality"
~type_genre:"Article in journal"
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Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
Viral marketing
brand personality
Consumer behaviour
23
Brand management
11
Markenführung
11
Online-Handel
9
Beziehungsmarketing
7
Brand
7
Brand image
7
Markenimage
7
Relationship marketing
7
Advertising effects
6
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
Werbewirkung
6
Customer satisfaction
5
Indonesia
5
Indonesien
5
Kundenzufriedenheit
5
Advertising
4
Werbung
4
Product Placement
3
Product placement
3
Service quality
3
Virales Marketing
3
brand attitude
3
Brand loyalty
2
Cognition
2
Confidence
2
Coronavirus
2
Customer retention
2
E-grocery
2
Gender
2
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Online availability
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Undetermined
15
Free
6
Type of publication
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Article
25
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Article in journal
Aufsatz in Zeitschrift
25
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Language
All
English
25
Author
All
Bilro, Ricardo Godinho
Chae, Heeju
Chen, Charlie C.
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Pelsmacker, Patrick de
Ko, Eunju
17
Loureiro, Sandra Maria Correia
14
Kim, Kyung Hoon
9
Bang Nguyen Viet
8
Dens, Nathalie
7
Ding Hooi Ting
6
Moschis, George P.
6
Smit, Edith G.
6
Kim, Juran
5
Mirosa, Miranda
5
Van Dat Tran
5
Yang, Jing
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bae, Mikyeung
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Chung, Christina
4
Islam, Tahir
4
Kaufmann, Hans Rüdiger
4
Kwak, Hyokjin
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Sung, Yongjun
4
Wright, Len Tiu
4
Abbasi, Amir Zaib
3
Anghelcev, George
3
Arora, Nilesh
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Castonguay, Jessica
3
Cheong, Hyuk Jun
3
Choi, Yung Kyun
3
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
The service industries journal
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
32
Journal of electronic commerce research : JECR
6
Journal of marketing communications
5
Journal of retailing and consumer services
5
International marketing review
4
Journal of business ethics : JOBE
4
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of innovation and technology management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
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1
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25
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1
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
7
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
8
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
9
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
10
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA
brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
1
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