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The present study aimed at exploring the extent to which users model their behavior—as well as their brand attitudes … distinction can help marketers and social media experts discover the most likely perspectives of brand management. The statistical … communications, brand attitude, brand relationship quality, and Instagram usage influence the manifestation of eWOM in the Instagram …

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Complex dynamic systems - new management paradigm : fashion or necessity?

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Which content types increase participation in fashion social platforms?

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Advertising for luxury and fashion goods : an emerging area

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