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~isPartOf:"Baltic journal of management"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Dens, Nathalie"
~person:"Eisend, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Konsumentenverhalten
17
Advertising effects
10
Werbewirkung
10
Advertising
8
Werbung
8
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Brand
4
Product Placement
4
Product placement
4
Einzelhandel
3
brand attitude
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2
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brand placement
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emotions
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Apple Computer Inc.
1
Atmospherics
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Consumer behavior
1
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1
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18
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18
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3
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3
Case study
1
Fallstudie
1
Language
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English
18
Author
All
Dens, Nathalie
Eisend, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
17
Kim, Kyung Hoon
9
Dahlén, Micael
7
Smit, Edith G.
7
Kwak, Hyokjin
6
Matthes, Jörg
6
Reijmersdal, Eva A. van
6
Baek, Tae Hyun
5
Chang, Chingching
5
Kim, Juran
5
Mirosa, Miranda
5
Moschis, George P.
5
Sung, Yongjun
5
Taylor, Charles Raymond
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Choi, Yung Kyun
4
Chun, Eunha
4
Islam, Tahir
4
Mathur, Anil
4
Mattila, Pekka
4
Muehling, Darrel D.
4
Naderer, Brigitte
4
Puzakova, Marina
4
Rosengren, Sara
4
Rozendaal, Esther
4
Yoo, Chan Yun
4
Yoon, Hye Jin
4
Yoon, Sukki
4
Bernritter, Stefan F.
3
Boerman, Sophie C.
3
Buijzen, Moniek
3
Burton, Scot
3
Castonguay, Jessica
3
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Baltic journal of management
EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
36
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
6
Journal of advertising
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of international marketing
4
Journal of promotion management : JPM
4
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Cogent business & management
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : ZFP ; journal of research and management
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
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All
ECONIS (ZBW)
18
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1
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10
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18
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date (newest first)
date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
5
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
6
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
7
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
9
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
10
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
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