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~isPartOf:"Baltic journal of management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Customer satisfaction
Dienstleistungsqualität
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
16
Markenführung
16
Brand
9
Brand image
9
Markenimage
9
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
8
Werbewirkung
8
Social Web
7
Social web
7
Advertising
6
Werbung
6
Internet marketing
5
Kundenzufriedenheit
5
Online-Marketing
5
Online-Handel
4
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3
Globalisierung
3
Globalization
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International marketing
3
Internationales Marketing
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Kulturelle Identität
3
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3
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3
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3
Virales Marketing
3
brand attitude
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2
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2
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2
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Article in journal
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18
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1
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1
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English
18
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Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
13
Chun, Eunha
5
Kim, Kyung Hoon
5
Smit, Edith G.
4
Aiello, Gaetano
3
Bernritter, Stefan F.
3
Bilro, Ricardo Godinho
3
Islam, Tahir
3
Mattila, Pekka
3
Verma, Pranay
3
Vescovi, Tiziano
3
Azzahro, Fatimah
2
Checchinato, Francesca
2
Dens, Nathalie
2
Disegna, Marta
2
Ge, Jiaye
2
Guerreiro, João Pedro Silva Martins
2
Kato, Takumi
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Koo, Dong-mo
2
Magnusson, Peter
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Ribeiro, Lara
2
Sheikh, Altaf Ahmed
2
Song, Sangah
2
Westjohn, Stanford A.
2
Williams, Jerome D.
2
Yang, Jing
2
Zdravkovic, Srdan
2
Akram, M. S.
1
Al-Homaidi, Eissa A.
1
Alikhani, Ali
1
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Baltic journal of management
International journal of advertising : the quarterly review of marketing communications
International marketing review
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
World review of entrepreneurship, management and sustainable development
Journal of retailing and consumer services
12
Journal of business research : JBR
7
Cogent business & management
4
International journal of retail & distribution management
3
International journal of consumer studies
2
International journal of hospitality management
2
Journal of promotion management : JPM
2
The service industries journal
2
EuroMed journal of business
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of service management
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism and hospitality research : THR
1
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Source
All
ECONIS (ZBW)
18
Showing
1
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10
of
18
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articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
4
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
9
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
10
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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