Showing 1 - 10 of 11
Persistent link: https://www.econbiz.de/10011301991
Persistent link: https://www.econbiz.de/10011341601
Persistent link: https://www.econbiz.de/10010225848
Persistent link: https://www.econbiz.de/10010501241
Persistent link: https://www.econbiz.de/10010388587
Persistent link: https://www.econbiz.de/10012585666
Persistent link: https://www.econbiz.de/10012389826
Persistent link: https://www.econbiz.de/10013266150
Persistent link: https://www.econbiz.de/10014439971
Companies’ escalating investment in social media—in particular, in Facebook—has become reality. However, most firms still do not see social networks as a vehicle for cultivating and winning customer loyalty, but rather as a resource for creating brand awareness. In this article, we offer a...
Persistent link: https://www.econbiz.de/10011077911