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Improving salesforce productivity
LaForge, Raymond W. - In: Business horizons 28 (1985) 5, pp. 50-59
Persistent link: https://www.econbiz.de/10001024870
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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Strategic marketing's new challenge
Cravens, David W. - In: Business horizons 26 (1983) 2, pp. 18-24
Persistent link: https://www.econbiz.de/10003519766
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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Marketing management in an era of shortages
Cravens, David W. - In: Business horizons 17 (1974) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002038039
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Marketing strategy positioning
Cravens, David W. - In: Business horizons 18 (1975) 6, pp. 53-61
Persistent link: https://www.econbiz.de/10002038043
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Improving measurement of salesman performance : a method for evaluating multiple aspects
Cotham, James C.; Cravens, David W. - In: Business horizons 12 (1969) 3, pp. 79-83
Persistent link: https://www.econbiz.de/10003518734
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Consumerism : a perspective for business
Cravens, David W.; Hills, Gerald E. - In: Business horizons 13 (1970) 4, pp. 21-28
Persistent link: https://www.econbiz.de/10002037981
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The new gender agenda in sales management
Piercy, Nigel F.; Cravens, David W.; Lane, Nikala - In: Business horizons 46 (2003) 4, pp. 39-46
Persistent link: https://www.econbiz.de/10006169050
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Competitiveness and Sales Management: A Marriage of Strategies - Linking the firm's sales management strategy to its competitive strategy has major implications for good corporate...
Olson, Eric M.; Cravens, David W.; Slater, Stanley F. - In: Business horizons 44 (2001) 2, pp. 25-30
Persistent link: https://www.econbiz.de/10006182044