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Strategic management
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101
Marketing management
48
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29
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25
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17
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16
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Pitt, Leyland F.
6
Berthon, Pierre R.
4
Crittenden, Victoria Lynn
3
Hitt, Michael A.
3
Mazzei, Matthew J.
3
Sheehan, Norman T.
3
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3
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2
Campbell, Colin L.
2
Cravens, David W.
2
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2
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2
Dalsace, Frédéric
2
Dass, Mayukh
2
Dhebar, Anirudh
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Haenlein, Michael
2
Haynes, Joel B.
2
Hinterhuber, Andreas
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Parasuraman, A.
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Business horizons
SpringerLink / Bücher
1,169
Swiss journal of economics and statistics
923
Journal of business research : JBR
698
Europäische Hochschulschriften / 5
509
Journal of marketing research : JMR
423
Springer eBook Collection
402
Industrial marketing management : the international journal for industrial and high-tech firms
386
Wirtschaft und Recht : Zeitschr. für Wirtschaftspolitik u. Wirtschaftsrecht mit Einschluß des Sozial- und Arbeitsrechtes
344
Der Schweizer Treuhänder : Monatsschrift für Wirtschaftsprüfung, Rechnungswesen, Unternehmens- und Steuerberatung ; offizielles Organ der Treuhand-Kammer
324
Gabler Edition Wissenschaft
306
Journal of marketing
279
Strategic management journal
275
Revue économique et sociale : RES ; bulletin de la Société d'Etudes Economiques et Sociales
268
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
267
Aussenwirtschaft : schweizerische Zeitschrift für internationale Wirtschaftsbeziehungen ; the Swiss review of international economic relations
266
Wirtschaftspolitische Mitteilungen : Wirtschaftsförderung, Gesellschaft zur Förderung der Schweizerischen Wirtschaft
252
Harvard business review : HBR
236
Steuer-Revue : die unabhängige Fachzeitschrift für das gesamte Steuerwesen
231
Technological forecasting & social change : an international journal
222
Journal of strategic marketing
217
Harvard-Business-Manager : das Wissen der Besten
200
Springer eBook Collection / Business and Economics
196
Journal of the Academy of Marketing Science
194
Long range planning : LRP ; international journal of strategic management
193
Schweizer Monatshefte : Zeitschrift für Politik, Wirtschaft, Kultur
192
Bank- und finanzwirtschaftliche Forschungen
174
KOF Studien
171
Journal of marketing management : MM
168
Management science : journal of the Institute for Operations Research and the Management Sciences
164
Overseas business reports : OBR
164
European journal of marketing : EJM
163
Jahrbuch der Absatz- und Verbrauchsforschung
163
Lehrbuch
161
KOF working papers
158
Journal of business strategy
157
Schweizerische Zeitschrift für Sozialversicherung
156
Schweizerische Versicherungszeitschrift
155
Discussion paper / Centre for Economic Policy Research
149
CESifo working papers
147
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ECONIS (ZBW)
175
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1
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175
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1
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
2
Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
Saved in:
3
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
Saved in:
4
Special issue: Strategic marketing in a changing world
Crittenden, Victoria Lynn
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009548157
Saved in:
5
Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.
;
Baker, Colin R.
- In:
Business horizons
57
(
2014
)
3
,
pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
Saved in:
6
Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
Saved in:
7
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
Saved in:
8
We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric
;
Marchessaux, François
;
Bencherki, Nicolas
- In:
Business horizons
61
(
2018
)
4
,
pp. 587-597
Persistent link: https://www.econbiz.de/10011883626
Saved in:
9
Global software piracy : trends and strategic considerations
Nill, Alexander F.
;
Schultz, Clifford J.
- In:
Business horizons
52
(
2009
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10003856358
Saved in:
10
Implementing product platforms in the global enterprise : lessons from an LED industry leader
Meyer, Marc H.
;
Cassis, Jeffrey
;
Osiyevskyy, Oleksiy
; …
- In:
Business horizons
63
(
2020
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10012287558
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