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Pitt, Leyland F.
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Kaplan, Andreas M.
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Campbell, Colin L.
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Business horizons
Journal of business research : JBR
759
SpringerLink / Bücher
392
Industrial marketing management : the international journal for industrial and high-tech firms
330
Journal of retailing and consumer services
296
Technological forecasting & social change : an international journal
253
Journal of strategic marketing
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Journal of marketing management : MM
188
Journal of marketing communications
180
International journal of internet marketing and advertising : IJIMA
160
Journal of marketing
156
European journal of marketing : EJM
154
Springer eBook Collection
152
Information systems research : ISR
148
Journal of the Academy of Marketing Science
141
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Tourism management : research, policies, practice
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Europäische Hochschulschriften / 5
131
Psychology & marketing
130
Journal of management information systems : JMIS
129
The journal of business & industrial marketing
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
126
The journal of brand management : an international journal
123
Marketing intelligence & planning
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
International journal of hospitality management
110
The journal of product & brand management
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Cogent business & management
99
International journal of advertising : the review of marketing communications
99
Journal of advertising research
99
International journal of technology marketing : IJTMkt
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
International journal of business information systems : IJBIS
92
Journal of travel and tourism marketing
87
Asia Pacific journal of marketing and logistics
86
Electronic commerce research
83
Management information systems : mis quarterly
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
128
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1
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
2
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
3
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
4
Jumpstarting the use of social technologies in your organization
Guinan, Patricia J.
;
Parise, Salvatore
;
Rollag, Keith
- In:
Business horizons
57
(
2014
)
3
,
pp. 337-347
Persistent link: https://www.econbiz.de/10010359483
Saved in:
5
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
6
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
7
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
8
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
9
Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.
;
Baker, Colin R.
- In:
Business horizons
57
(
2014
)
3
,
pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
Saved in:
10
Blogging : a new play in your marketing game plan
Singh, Tanuja
;
Veron-Jackson, Liza
;
Cullinane, Joe
- In:
Business horizons
51
(
2008
)
4
,
pp. 281-292
Persistent link: https://www.econbiz.de/10003746826
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