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Business horizons
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ECONIS (ZBW)
722
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1
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
2
Selling to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
3
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
4
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
5
How to serve online consumers in rural markets : evidence-based recommendations
Sousa, Rui
;
Horta, Carolina
;
Ribeiro, Ricardo
; …
- In:
Business horizons
63
(
2020
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10012238289
Saved in:
6
The mobile shopping revolution : redefining the consumer
decision
process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
7
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
8
Online serendipity : the case for curated recommender systems
Kim, Henry M.
;
Ghiasi, Bita
;
Spear, Max
;
Laskowski, Marek
; …
- In:
Business horizons
60
(
2017
)
5
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011771674
Saved in:
9
Is transparency a good thing? : how online price transparency and variability can benefit firms and influence consumer
decision
making
Hanna, Richard
;
Lemon, Katherine N.
;
Smith, Gerald E.
- In:
Business horizons
62
(
2019
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10011995689
Saved in:
10
"One of these days, things are going to change!" : how do you make sense of market disruption?
Strandvik, Tore
;
Holmlund, Maria
;
Lähteenmäki, Ilkka
- In:
Business horizons
61
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011866416
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