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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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Relationship retailing: transforming customers into clients
Berry, Leonard L.; Gresham, Larry G. - In: Business horizons 29 (1986) 6, pp. 43-47
Persistent link: https://www.econbiz.de/10003500741
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Rethinking customer relationships
Bettencourt, Lance A.; Blocker, Christopher P.; … - In: Business horizons 58 (2015) 1, pp. 99-108
Persistent link: https://www.econbiz.de/10010476146
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Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald - In: Business horizons 64 (2021) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
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Triadic relationships in healthcare
Atilla, E. Asuman; Steward, Michelle; Wu, Zhaohui; … - In: Business horizons 61 (2018) 2, pp. 221-228
Persistent link: https://www.econbiz.de/10011809056
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Using "biztainment" to gain competitive advantage
Newsom, Mi Kyong; Collier, David A.; Olsen, Eric O. - In: Business horizons 52 (2009) 2, pp. 167-176
Persistent link: https://www.econbiz.de/10003855810
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Referral marketing : harnessing the power of your customers
Berman, Barry - In: Business horizons 59 (2016) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011422821
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724