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Marktforschung
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Business horizons
Journal of marketing research : JMR
386
Journal of marketing
175
Overseas business reports : OBR
155
Journal of business research : JBR
131
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
102
SpringerLink / Bücher
82
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Journal of the Academy of Marketing Science
78
Qualitative market research : an international journal
75
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
Marketing Intelligence & Planning
53
European marketing research review
51
European Journal of Marketing
50
Qualitative Market Research: An International Journal
50
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
Gabler Edition Wissenschaft
43
International journal of market research
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Journal of consumer behaviour : an international research review
34
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
The journal of business : B
31
Handbuch der Marktforschung
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
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1
Falling from media grace : telling lessons for leaders in modern times
Bishop, Derron G.
;
Gioia, Denny
;
Treviño, Linda Klebe
; …
- In:
Business horizons
66
(
2023
)
5
,
pp. 679-690
Persistent link: https://www.econbiz.de/10014382993
Saved in:
2
International marketing research : a global project management perspective
Young, Robert B.
;
Javalgi, Rajshekhar G.
- In:
Business horizons
50
(
2007
)
2
,
pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
Saved in:
3
Uncovering the message from the mess of big data
Bendle, Neil T.
;
Wang, Xin
- In:
Business horizons
59
(
2016
)
1
,
pp. 115-124
Persistent link: https://www.econbiz.de/10011422876
Saved in:
4
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
5
Connecting ethnography to the business of innovation
Meyer, Marc H.
;
Crane, Frederick G.
;
Lee, Chaewon
- In:
Business horizons
59
(
2016
)
6
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011609855
Saved in:
6
Research's place in the marketing budget
Parasuraman, A.
- In:
Business horizons
26
(
1983
)
2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
Saved in:
7
Personality measures and market segmentation
Engel, James F.
;
Kollat, David T.
;
Blackwell, Roger D.
- In:
Business horizons
12
(
1969
)
3
,
pp. 61-70
Persistent link: https://www.econbiz.de/10002119699
Saved in:
8
Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C.
- In:
Business horizons
23
(
1980
)
3
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
Saved in:
9
Ethics in marketing research
Bezilla, Robert
;
Haynes, Joel B.
;
Elliott, Clifford
- In:
Business horizons
19
(
1976
)
2
,
pp. 83-86
Persistent link: https://www.econbiz.de/10003492016
Saved in:
10
Financial ABCs of test-marketing
Fox, Harold W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 63-70
Persistent link: https://www.econbiz.de/10003552553
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