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Business horizons
Journal of business research : JBR
890
SpringerLink / Bücher
464
Journal of retailing and consumer services
384
Industrial marketing management : the international journal for industrial and high-tech firms
342
Technological forecasting & social change : an international journal
278
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
Journal of strategic marketing
244
International journal of internet marketing and advertising : IJIMA
243
Journal of marketing communications
232
Springer eBook Collection
210
Journal of marketing management : MM
206
Management science : journal of the Institute for Operations Research and the Management Sciences
201
Information systems research : ISR
194
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Journal of advertising research
185
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
179
Journal of marketing
177
European journal of marketing : EJM
175
Tourism management : research, policies, practice
167
Psychology & marketing
163
Journal of the Academy of Marketing Science
156
International journal of hospitality management
152
Journal of management information systems : JMIS
151
International journal of advertising : the review of marketing communications
150
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Marketing intelligence & planning
134
Europäische Hochschulschriften / 5
132
The journal of business & industrial marketing
130
The journal of brand management : an international journal
129
Cogent business & management
120
Journal of internet commerce
119
The journal of product & brand management
119
Electronic commerce research
118
International journal of electronic marketing and retailing : IJEMR
116
International journal of technology marketing : IJTMkt
116
Journal of travel and tourism marketing
112
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Journal of marketing research : JMR
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ECONIS (ZBW)
142
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1
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
2
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
3
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
4
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
5
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
6
What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob
;
Lehnert, Kevin
- In:
Business horizons
59
(
2016
)
3
,
pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
Saved in:
7
Fired for Facebook : using NLRB guidance to craft appropriate social media policies
Schmidt, Gordon B.
;
O'Connor, Kimberly W.
- In:
Business horizons
58
(
2015
)
5
,
pp. 571-579
Persistent link: https://www.econbiz.de/10011349245
Saved in:
8
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
9
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
10
Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel
;
Paniagua, Jordi
- In:
Business horizons
59
(
2016
)
2
,
pp. 185-192
Persistent link: https://www.econbiz.de/10011451887
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