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Business horizons
Journal of business research : JBR
663
Discussion paper series / IZA
378
Technological forecasting & social change : an international journal
340
Journal of retailing and consumer services
312
NBER working paper series
289
Working paper / National Bureau of Economic Research, Inc.
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IZA Discussion Papers
262
SpringerLink / Bücher
250
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
246
Tourism management : research, policies, practice
211
Industrial marketing management : the international journal for industrial and high-tech firms
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NBER Working Paper
203
Discussion paper / Centre for Economic Policy Research
196
CESifo working papers
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International journal of internet marketing and advertising : IJIMA
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International journal of hospitality management
171
Working paper
164
Journal of management information systems : JMIS
149
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Discussion papers / CEPR
141
Psychology & marketing
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
Journal of economic behavior & organization : JEBO
120
International journal of networking and virtual organisations : IJNVO
114
Springer eBook Collection
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Journal of marketing communications
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Research policy : policy, management and economic studies of science, technology and innovation
110
Electronic commerce research
109
Journal of travel and tourism marketing
107
Journal of business ethics : JOBE
105
International journal of business information systems : IJBIS
102
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International journal of contemporary hospitality management
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Cogent business & management
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ECONIS (ZBW)
103
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1
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
Saved in:
2
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
3
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
4
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
5
Social networks and social media : understanding and managing influence vulnerability in a connected society
Bruning, Patrick F.
;
Alge, Bradley J.
;
Lin, Hsin-Chen
- In:
Business horizons
63
(
2020
)
6
,
pp. 749-761
Persistent link: https://www.econbiz.de/10012388351
Saved in:
6
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
7
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
8
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
9
Clear, conspicuous, and concise : disclosures and Twitter word-of-mouth
Burkhalter, Janée N.
;
Wood, Natalie T.
;
Tryce, Stephanie A.
- In:
Business horizons
57
(
2014
)
3
,
pp. 319-328
Persistent link: https://www.econbiz.de/10010359561
Saved in:
10
Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges
;
Cristóvão Veríssimo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
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