//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors of the successful impl...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
90
Social web
90
Internet marketing
57
Online-Marketing
57
Social media
37
Erfolgsfaktor
27
Success factor
27
Consumer behaviour
25
Konsumentenverhalten
25
Beziehungsmarketing
22
Relationship marketing
22
Brand management
20
Markenführung
20
Crowdfunding
18
Business start-up
16
Unternehmensgründung
16
Viral marketing
14
Virales Marketing
14
Digitalisierung
12
Digitization
12
Marketing management
12
Marketingmanagement
12
Entrepreneurship
10
USA
10
United States
10
E-commerce
9
Electronic Commerce
9
Innovation
9
Social network
9
Soziales Netzwerk
9
Strategic management
9
Strategisches Management
9
Public relations
8
Öffentlichkeitsarbeit
8
Brand
7
Brand image
7
Crowdsourcing
7
Entrepreneurship approach
7
Markenimage
7
Digital platform
6
more ...
less ...
Online availability
All
Undetermined
76
Type of publication
All
Article
141
Type of publication (narrower categories)
All
Article in journal
140
Aufsatz in Zeitschrift
140
Conference paper
7
Konferenzbeitrag
7
Interview
2
Language
All
English
141
Author
All
Pitt, Leyland F.
6
Haenlein, Michael
5
Kaplan, Andreas M.
5
Mangold, W. Glynn
4
Berthon, Pierre R.
3
Bruning, Patrick F.
3
Campbell, Colin L.
3
Lin, Hsin-Chen
3
Sashittal, Hemant Chaitanya
3
Schmidt, Gordon B.
3
Berman, Barry
2
Bizzi, Lorenzo
2
Boon, Edward
2
Botha, Elsamari
2
Chandna, Vallari
2
Crittenden, Victoria Lynn
2
Crittenden, William F.
2
Faulds, David J.
2
Guinan, Patricia J.
2
Hill, John W.
2
Hodis, Monica
2
Kohli, Chiranjeev
2
O'Connor, Kimberly W.
2
Olson, Eric M.
2
Paniagua, Jordi
2
Parise, Salvatore
2
Sriramachandramurthy, Rajendran
2
Swarna, Hepsi
2
Wilson, Matthew
2
Alge, Bradley J.
1
Andonova, Yana G.
1
Anglin, Aaron H.
1
Axelton, Zhuoli
1
Babich, Volodymyr
1
Bachrach, Daniel G.
1
Baker, Colin R.
1
Bal, Anjali S.
1
Balagué, Christine
1
Baucus, Melissa S.
1
Bell, Robin
1
more ...
less ...
Published in...
All
Business horizons
SpringerLink / Bücher
741
Journal of business research : JBR
693
Technological forecasting & social change : an international journal
322
Journal of retailing and consumer services
316
Springer eBook Collection
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
273
International journal of internet marketing and advertising : IJIMA
252
Information systems research : ISR
207
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
178
Industrial marketing management : the international journal for industrial and high-tech firms
170
Management science : journal of the Institute for Operations Research and the Management Sciences
167
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
154
Tourism management : research, policies, practice
153
International journal of business information systems : IJBIS
152
Journal of advertising research
152
Journal of management information systems : JMIS
150
Journal of marketing communications
144
International journal of advertising : the review of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
141
International journal of hospitality management
138
Electronic commerce research
133
Research
132
Gabler Edition Wissenschaft
131
International journal of project management : the journal of The International Project Management Association
127
International journal of electronic marketing and retailing : IJEMR
122
Journal of internet commerce
121
Psychology & marketing
121
Harvard business review : HBR
106
Cogent business & management
105
Europäische Hochschulschriften / 5
105
Journal of travel and tourism marketing
102
Harvard-Business-Manager : das Wissen der Besten
101
International journal of technology marketing : IJTMkt
101
Journal of marketing management : MM
97
Journal of promotion management : innovations in planning and applied research
97
Journal of electronic commerce research : JECR
96
Journal of marketing
95
Management information systems : mis quarterly
95
CESifo working papers
94
more ...
less ...
Source
All
ECONIS (ZBW)
141
Showing
1
-
10
of
141
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
2
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
3
Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian
;
Chen, Houn-Gee
- In:
Business horizons
58
(
2015
)
3
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
Saved in:
4
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
5
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
Saved in:
6
Fired for Facebook : using NLRB guidance to craft appropriate social media policies
Schmidt, Gordon B.
;
O'Connor, Kimberly W.
- In:
Business horizons
58
(
2015
)
5
,
pp. 571-579
Persistent link: https://www.econbiz.de/10011349245
Saved in:
7
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
8
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
9
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
10
Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->