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Social media analytics for enterprises : typology, methods, and processes
Lee, In - In: Business horizons 61 (2018) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M. - In: Business horizons 55 (2012) 2, pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
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Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian; Chen, Houn-Gee - In: Business horizons 58 (2015) 3, pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
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Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: Business horizons 58 (2015) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
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Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen; Balagué, Christine - In: Business horizons 58 (2015) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
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Fired for Facebook : using NLRB guidance to craft appropriate social media policies
Schmidt, Gordon B.; O'Connor, Kimberly W. - In: Business horizons 58 (2015) 5, pp. 571-579
Persistent link: https://www.econbiz.de/10011349245
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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What women want : creation of a luxury brand
Park, Judy - In: Business horizons 57 (2014) 2, pp. 247-257
Persistent link: https://www.econbiz.de/10010358717