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Business horizons
Journal of business research : JBR
1,238
Journal of retailing and consumer services
852
SpringerLink / Bücher
550
Industrial marketing management : the international journal for industrial and high-tech firms
519
International journal of hospitality management
443
Technological forecasting & social change : an international journal
325
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
301
Tourism management : research, policies, practice
277
The journal of services marketing
273
International journal of internet marketing and advertising : IJIMA
263
Psychology & marketing
248
The journal of business & industrial marketing
238
Journal of travel and tourism marketing
233
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
231
The service industries journal
229
Information systems research : ISR
227
Journal of strategic marketing
224
Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
217
Journal of the Academy of Marketing Science
216
International journal of contemporary hospitality management
210
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
195
Springer eBook Collection
192
Cogent business & management
188
Journal of hospitality marketing & management
186
Journal of marketing management : MM
183
Journal of marketing communications
176
The journal of brand management : an international journal
171
Asia Pacific journal of marketing and logistics
170
Journal of advertising research
169
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
168
The journal of product & brand management
165
International journal of electronic customer relationship management : IJECRM
164
Journal of management information systems : JMIS
164
European journal of marketing : EJM
162
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
156
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153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
156
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1
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
2
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
3
Customer loyalty through social networks : lessons from Zara on
Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
4
Say yes to
Facebook
and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
5
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
6
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
7
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
Saved in:
8
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
9
Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian
;
Chen, Houn-Gee
- In:
Business horizons
58
(
2015
)
3
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
Saved in:
10
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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