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Business horizons
Business Horizons
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of general management
14
Marketing intelligence & planning
13
European Journal of Marketing
10
International journal of wine business research : IJWBR
10
Journal of advertising research
9
Journal of business research : JBR
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of financial services marketing : JFSM
8
Psychology & marketing
8
International Journal of Wine Business Research
7
Journal of marketing education : JME
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
International journal of technology marketing : IJTMkt
6
AMS review : official publication of the Academy of Marketing Science
5
California management review : CMR
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European Management Journal
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Journal of Business Research
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Journal of Managerial Psychology
5
Journal of Product & Brand Management
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European management journal : publ. twice a year for the Scottish Business School
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International review of entrepreneurship : IRE
4
Journal of managerial psychology
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Operations research, Management science : OR MS ; the international literature digest
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South African Journal of Business Management
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The journal of brand management : an international journal
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The service industries journal
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California management review
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International Marketing Review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Management information systems : mis quarterly
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The journal of product & brand management
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Corporate communications : an international journal
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International journal of enterprise network management
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ECONIS (ZBW)
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OLC EcoSci
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1
But you promised! : managing consumers’ psychological contracts
Hannah, David
;
Treen, Emily
;
Pitt, Leyland F.
;
Berthon, …
- In:
Business horizons
59
(
2016
)
4
,
pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
Saved in:
2
When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
;
McCarthy, Ian P.
; …
- In:
Business horizons
50
(
2007
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
Saved in:
3
Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
53
(
2010
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
Saved in:
4
Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.
;
Parent, Michael
;
Berthon, Pierre R.
; …
- In:
Business horizons
53
(
2010
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
Saved in:
5
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Saved in:
6
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
7
Special issue: The magic of secrets
Pitt, Leyland F.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011392821
Saved in:
8
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
9
Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
58
(
2015
)
6
,
pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
Saved in:
10
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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